Successful Web Design and Its Impact on SEO

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What happens to a website’s SEO when it undergoes a redesign?

Yes. SEO might impact a website redesign in the following two ways. Redesigning while ignoring SEO issues in a site can lead to a net loss — that is, a site losing traffic and sales simultaneously.

Integrating SEO in a web redesign does bring in traffic and sales figures. Because SEO also places your site at the standards of both humans and search engines, future clients search for you through Google, Bing and many others. In the grand scheme of things, you can create one of the prettiest, cleanest sites the world has ever witnessed, but if it is not SEO-friendly, no one will ever visit.

This is why SEO should be a key element for reconsideration activities.

How To Redesign Site?

Redesigning your website with the best web design Dubai agency may go a long way in enhancing the user experience and effecting improvements on the online portfolio and conversion rates. However, this is a big task that takes some time to be accomplished. Transition takes much more than a face-lift and an alteration of the texture; there are essential aspects, that need to be considered in this process that are strategically imperative for achieving the best results for the change. Now it is time to revisit the major points to look at when redesigning your website.

Benchmarking Website Efficiency

The beginner level focuses on evaluating the current state of effectiveness of your internet presence in general and your website in particular. Some of the crucial data should include by and large site bounce rate, conversion rates, average time visitors stay on site and the time it takes the pages to load. By employing this information, performance benchmarks for the new site can be set and one can identify where changes may be required.

Grow Your Company

Your brand should be too reflected on your website. However, it is important to bear this in mind thus, take your time and go through your brand standards before you start the process of consolidating it. This includes the colours that you wish to represent your brand, the type of fonts, the tone and the content of the messages that will be disseminated to the public. Make sure that the new design has a correct concept of these aspects.

Examine a Different Platform

You should determine whether your current platform corresponds to your branding tendencies and redesign goals. The alternative could be to find another platform, this may be effective if the platform chosen does not afford the required flexibility or amenities. Accordingly, the key evaluating criteria are thus the price, the ability to adapt the e-commerce platform to specific needs, and the company’s search engine optimization capabilities.

Convert Content

If you change your platform then you have to change all the current content. Do this right to ferry relevant information in an efficient manner that does not compromise on quality or information.

Connect Google Analytics

Finally, check if the new website is associated with Google Analytics for tracking the website activities. This will be very valuable in understanding the use and activities of users on your site, the usefulness of your website, and the efficiency of the launched marketing campaign. It is useful in evaluating the effectiveness of your redesign and guiding your future actions for enhancing your Internet site.

Design to Convert

A website with a design and structure that would make it inherently optimised for lead conversion will inevitably result in a better user experience, which is what sates Google’s algorithms and enhances SEO in the process.

In conclusion, it must be stressed that prospecting is about having a website properly organized in a way that will produce leads. This is to say that you should not only ensure that your website is easy to use, which means easy to use when it comes to moving around and consuming content but also ensure that the act of contacting the business or buying from your business is easy, thus accessible.

This can easily be accomplished when every part of the site should have a Call-to-Action (CTA). These CTA buttons or links create for the audience every possibility of reaching you, whether through phone numbers, contact forms, email addresses, social media accounts, etc Every customer has their preferred way of reaching out for your services, hence the need to ensure that you integrate every means of contact into the web design Dubai.

However, in addition to CTAs, it is advisable to design separate, isolated pages for each of the services that you provide compared to the lists of services that can be seen on the home pages of the websites. Not only does it allow for more opportunities to rank but it also allows your customers to get a better look at what sets you apart from the rest.

It is imperative to guide the user through a sequence of actions that result in a purchase or contacting your firm. Generally, do not make the content congested with too much information that will contest the reader’s eyes rather avoid this by making the content brief but meaningful and not so long as to congest the reader’s eyes, this greatly enhances the chances of converting the leads.

Final Thoughts

One cannot overemphasize the importance of redesigns, which have a profound impact on corporate websites’ SEO. It means that businesses can find new ways of success in the world that are set in a digital environment by focusing on innovation and user perspective. Why then wait? Get a website redesign now to give your business the boost it needs to achieve consumers’ favourite status with the Best SEO agency Dubai.