Hidden Potential Tips for Technical SEO Audit

On-site optimization, optimization that is done outside of the website’s content, web design and technical optimization can be thought of as three categories of SEO. Of the three, technical SEO gets the worst treatment, probably because it is the hardest nut to crack. However, competition in search results has come, and marketers can no longer avoid the realities of technical SEO—having a site that is crawlable, fast, and secure has never been more important to make sure the site does more and ranks higher.

What is the technical SEO audit?

Technical SEO relates to changes that help to improve the crawlability and indexation of your site so Google can find the appropriate content on your site when it is required. Here are some things that a technical SEO audit covers: Here are some things that a technical SEO audit covers:

• Site architecture
• URL structure
• Where your site is built and the manner of coding
• Redirects
• Your sitemap
• Your Robots.txt file
• Image delivery
• Site errors

Technical SEO Audit: What to Do

Here are some important things to perform a Technical SEO Audit: Here are some important things to perform a Technical SEO Audit:

1. Diagnose and Solve the Indexation, or Crawlability Problem

However, the content of your website and its web pages can be known only by Google7566 if the website as well as its web pages are easily crawlable by the search engine bots.

To make sure that your site is crawlable and can be indexed, you should know the cause of errors, which can be:

• Broken links
• More redirects and Duplicates
• Pages not linked properly
• Poor images
• Using content with the same title or only focusing on keywords.

2. Website Structure and Navigation

It is the overall layout of the website akin to the map we use to navigate and Shows search engines and visitors the way through your client’s site. The organization improves usability for the end user and also aids the passing of contextual information to the relevant search engine. It equally enables the proper transfer of link equity throughout the website.

3. Mobile-friendly Design

As Google records more search actions on mobile devices, it has rolled out mobile-first indexing. What it implies is, the actual version that gets crawled is the mobile version of a website. Make sure that your client’s site can be viewed from a smartphone and that all links within the site can be navigated on the mobile theme.

4. One thing that can be done is to run a Manual Google Search

You do not have to worry much about the ranking of your website because you can always find approximate results by doing a few Google searches. This will assist you in determining where you begin the technical website audit for your desired website.

The number of your pages that are displayed in the relevant search queries is critical here.

When you enter your site’s name on the search engine, does it give the first result?

All in all, in which rank does your site stand?

To figure out which pages are being crawled, you can use a “site:a simple “.rootdomain” search to find out what turns up.

Review the sitemap

Sitemap plays a crucial role in SEO Dubai and this is why having an organic and well-integrated sitemap plan is a critical necessity. Your XML sitemap is an index of your site to Google as well as other crawlers of various search engines. In other words, it facilitates these crawlers to locate and index your web design and pages.

For an effective sitemap, you need to consider the following points:

• Your sitemap should be written in proper XML format as a document.
• It should adhere to XML sitemap protocol.
• Do not repeat URLs except for the canonical version for a particular page.
• No-index the URLs out of the architecture.
• Make sure to select all newly added pages when you are changing or adding them.

Also, should you be using the Yoast SEO plugin, it can auto-generate the XML sitemap for you. Screaming Frog includes a plethora of features as part of sitemap analysis that can prove useful to you. For your sitemap, you can determine missing and orphan URLs.

5. Website speed auditing is a must

Now page speed is a ranking factor, this indicates that using something like Amp can potentially improve your rank from 10 to 11. Being fast, responsive and having good usability of the site is this year’s motto for Google.

There is a whole range of tools that can help you measure your site’s speed character. I will list some of the general ones here, However, I will give some recommendations later on.

6. Google PageSpeed Insights

Google PageSpeed Insights is another very effective and important–free tool in the Google package. On mobile, it provides you with a label of Fast, Average, or Slow, as well as the same rating for desktop; it also offers suggestions on how you can enhance your page speed.

Google has another free tool for site speed, which is oriented rather to mobile devices, pinpointing again how critical it is for Google to have a fast mobile site. Specifically, Test My Site from Google gives you more information on how your website is performing for mobile.

7. Internal Linking

It shows that technical SEO audits offer mutual connections between the links within your website so that organizational structure benefits your website ranking when Google crawlers are evaluating your website’s pages.

To check such links is not limited to internal links but check the external ones that grant authority to your website and the ones that pull traffic from other sites, the internal ones.

8. Check the HTTP Status Code

An HTTP status code is a browser request that is issued to the server and comes with a response.

That is when your organic traffic (or searchers) is looking for a solution for a relevant query, which your content has the best solution for would not be shown in SERPs results if your website is still using HTTP (Hypertext Transfer Protocol) URLs.

The issue is that Google and the other search engines gauge that HTTPS which is Hypertext Transfer Protocol Secure is far safer than HTTP in catering for the search engines’ needs as suggested by the search engines.

9. Check Your Site’s Robots.txt File

If you have searched for some of the web design that you want to index during site mapping you realize that the majority of the pages come out as un-indexed. The robot.txt is the one to blame for the given files to be not indexed.

These are files registered under REP (Robots expulsion protocols), which are guidelines developed by Google concerning the ability of the robotic browsers to access content on a webpage and efficiently present this content to the users.

According to Moz, the bare-stemmed structure of the robot is: txt is

“User-agent: ”[user-agent name]Disallow: [URL string not to be crawled]”

Here to apply these Google standards regarding robots.txt, you have to do the following: txt files:

• The files have to be named robot. txt
• This must be located at the root of the website host.
• Only one robot. uploading a txt file is permitted by Google
• Robots.txt file must be of the UTF-8 encoding (since Google can disregard characters that are not UTF-8).
• Robots. Which text file can apply to subdomains or non-standard ports

For example:

https://website.example.com/robots.txt (subdomains),

http://example.com:8181/robots.txt (non-standard ports)

These file standards have to be implemented only to non-relevant pages and not to relevant pages you have because implementing them to your relevant pages is an accidental disallow and it deeply influences your website’s ranking since the content is not crawled.

Final Thoughts

Indeed, there are three different types of SEO, and it is the technical SEO that is considered the most crucial one. Thus, having outstanding on-page SEO Agency Dubai results is not had when there is poor technical SEO extermination. Even if you master all the off-page SEO tips, it will be of no use if you mess up in the technical aspects of SEO.

Please do not be discouraged by the consideration that it is technical or it is difficult to understand. Start with the big, critical aspects highlighted in this article and solve each problem step by step.